End of an Enterpriser!!


I don’t believe the economists and the experts. How can CCD (Café Coffee Day) be dubbed as a failed business model when it, indeed, is a place where many a successful business venture in the country have been conceived and have now reached dizzying heights! We are sure, a lot has happened over the coffee at CCD. In that sense, CCD has been more like ’candlelight’ where it has shown light to umpteen entrepreneurs while burning its own wax. If seen in that context, there is no other contender to this ‘business model’. Btw, big success in business has come to those who believed in contrarian truth and not in conventional wisdom. Whether it was an entrepreneur who established Apple or Airbnb or Ola or Amazon- they believed in an idea that was considered ‘idiotic’ by others in their own group. Anyway, let that rest.

Well, to begin with, our deepest condolences to the bereaved family, apart from the business fraternity, it is an irreplaceable loss to the people around him. Extremely sad to read obituaries of a person who was hailed as a symbol of entrepreneurial success, till now. May his ‘atma’ rest in peace, our prayers to the ‘paramatma’.

I am fiscally weak to understand the numbers of the business game. But, the death of Siddhartha VG, the persona behind CCD, brought back the memories of a tragic accident at Mt Everest, on 22 May 2019, where 11 mountaineers lost their lives while stranded couple of meters below the peak. Nearly 220 climbers had attempted to summit the Everest on that day. Amongst these people, there was a seasoned campaigner who returned to the base when he was within the sniffing distance from the highest point. Many others questioned his sense of judgment but with enormous experience behind him, he was aware of the lurking danger at the peak. He knew, although immensely tempting, it was dangerous to wait for long on the ridge where there were gushing winds and heavy snowfall. That day, before this tragedy struck, he returned without accomplishing his task. But, to my mind, he was a victor!! Do you know why?? Because, that day, he may not have conquered the ‘peak’ but he had successfully conquered his ‘ego’!!

Many a times, one fails to fathom how far one can go: When on top, every other peak looks tempting and there is this human desire to conquer them all. Every bend in the road may not be the end of the road but even a bend in the road necessitates a change in the direction that we fail to execute, in time.

As penned by the deceased himself, he had done whatever best he could and sadly things did not turn out the way he expected. We can’t help but remember those famous lines:

“Life is no straight and easy corridor along which we travel free and unhampered, but a maze of passages, through which we must seek our way, lost and confused, now and again checked in a blind alley.
But always, if we have faith, a door will open for us, not perhaps one that we ourselves would ever have thought of, but one that will ultimately prove good for us.”

A.J. Cronin

“The best laid schemes, O’ mice & men, often go astray ”



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